Nuvo Wellbeing
"I highly recommend Kathryn for her brilliant support in developing a marketing strategy tailored to our small team. She quickly understood the challenges of wearing multiple hats and provided us with a clear, actionable plan we could implement immediately. Her expertise helped us refine our focus, streamline our efforts, and feel confident in our direction. If you’re looking for someone who can bring clarity and structure to your marketing approach, Kathryn is the person to go to! " - Natalie Jones, COO
Background
Nuvo Wellbeing is an award-winning social enterprise established in 2008 to promote fitness, personal development, and healthy lifestyle choices. They help individuals and communities feel positive, be active, and live well. As they looked to grow their B2B offering and attract more corporate engagement, Nuvo needed external marketing expertise to shape a strategy that was both effective and realistic for their team.
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They were looking for an experienced marketer who could bring structure and clarity to their efforts. Someone who understood the realities of working within a small team, juggling multiple roles, and managing a limited budget.
What we did
KLW Marketing stepped in to provide practical, capacity-aware marketing support. We began with a comprehensive audit to assess which current marketing activities were aligned with the business goals and where there were opportunities for greater impact. This process revealed what was working, where the gaps were, and how Nuvo could grow its visibility in the B2B space.
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Following this, we facilitated an in-person workshop with the Nuvo team to get under the skin of their goals, challenges, and aspirations for the year ahead. The session was designed to uncover not just where the business wanted to go, but how the team could realistically get there with the resources they had.
Using these insights, we developed a marketing strategy focused on both short-term wins and long-term growth. A key element of the strategy was a LinkedIn engagement plan, covering both the company page and personal profiles, to help build credibility and connection with corporate audiences.
Impact
The outcome was a clear, actionable strategy that gave Nuvo the confidence and structure they needed. The team walked away with a plan that felt achievable and relevant to their day-to-day operations, without adding extra pressure.
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By refining their focus and streamlining their marketing efforts, Nuvo was able to take immediate steps to raise their B2B profile while laying the groundwork for sustained growth. The strategy provided the clarity they needed to move forward, empowering the team to take action and make progress with confidence.