Question 1

What can fractional marketing do for your business?

Accepted Answer

You get senior marketing support without hiring full-time. I can step into your business, help set direction, improve delivery, and keep marketing moving. It works well when you need strategy, hands-on support, or extra capacity.

Question 2

What kinds of marketing support can you help with?

Accepted Answer

I can help with marketing strategy, delivery and training. That includes fractional marketing support, short-term campaigns, interim marketing management, Strategy Sprint, workshops and team upskilling.

Question 3

What type of marketing do you specialise in?

Accepted Answer

Account-based marketing, content marketing, digital marketing and events — the kind of marketing that builds trust over months, not the kind that chases a quick click. It suits service-based businesses, like technology consultancies that traditionally have a long buying cycle.

Question 4

What don't you do?

Accepted Answer

I don't build websites, and I don't run PPC campaigns. Not because I can't manage them — I project manage both regularly for clients — but because you deserve a specialist actually doing the work. I bring in trusted freelancers and keep a close eye on standards, so you're not left chasing anyone.

Question 5

Which types of businesses do you usually support?

Accepted Answer

I mainly work with scaling tech consultancies, Microsoft partners and growing professional services businesses. If you need practical, senior-level marketing support and want someone who can slot into your team, you are likely a good fit.

Question 6

Can you work with your sales or commercial team too?

Accepted Answer

Yes. I can work across marketing, sales, and commercial teams so your messaging, campaigns, and priorities stay aligned. That helps you move faster and keeps everyone focused on the same business goals.

Question 7

How is fractional marketing different from hiring an agency?

Accepted Answer

An agency manages you from the outside, often juggling your account alongside a dozen others. I sit inside your business, learn how you actually work, and make decisions the way someone with a real stake in the outcome would — because I have one.

Question 8

Why choose fractional marketing instead of hiring full-time?

Accepted Answer

You get senior experience without taking on a full-time salary, recruitment process or long notice period. Fractional support is flexible, so you can bring in the right level of help when you need it and scale up or down as your needs change.

Question 9

Can fractional marketing work alongside a junior marketing hire?

Accepted Answer

Yes, and it's one of my favourite ways to work. I bring the strategy and the experience, your junior hire brings energy and momentum, and gets properly mentored along the way — rather than being left to work it all out alone.

Question 10

How many days in a month will you work with us?

Accepted Answer

It depends on what you need. Some clients need one day a week, others need six days a month. We agree it up front based on where your business is, and review it as things change — not a rigid contract that ignores what's actually going on.

Question 11

How does a Strategy Sprint work?

Accepted Answer

A Strategy Sprint is a focused session to help you get clear on direction fast. We look at your goals, audience, offer, and next steps, then I turn that into a practical plan you can use straight away.

Question 12

Do you work with clients remotely?

Accepted Answer

Yes. Remote delivery is built into how I work, not a workaround because I couldn't be in the room. Some of my strongest client relationships have barely happened in person. That being said, I am very happy to be on-site as and when required.

Question 13

How do we begin working together?

Accepted Answer

Start by getting in touch. We’ll arrange an intro call to talk through your goals, challenges, and the kind of support you need. If we’re a good fit, I’ll suggest the most practical next step.

Fractional marketing for your business

Strategy

Delivery

Training

Public Speaking

Fractional Marketing, Explained