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KLW Marketing was established from a desire to create excellent marketing strategies for scaling technology businesses and to support their ambitious leaders. As an experienced, strategic marketer with expertise in the technology, culture and professional services sectors, I am driven by my values of curiosity, creativity and collaboration.

After an incredible 11 year career in museum engagement where I laid the foundations of my expertise in communication, digital marketing and customer experience, I pivoted into the technology sector to pursue a career in B2B marketing. Joining digital product studio, hedgehog lab, I quickly developed a commercial mindset and up-skilled to lead the marketing department. This led me to win Rising Star at the North East Marketing Awards in 2021. I then joined global digital consultancy, Monstarlab as European Marketing Manager which enhanced my strategic marketing skill set, before accepting a senior leadership role as Head of Marketing at experience design agency, Qrious. 


Following the shock insolvency of the agency, it felt that the time was right to create KLW Marketing. It’s a bold move but, career pivoting into the technology sector just as the pandemic was consuming the world was also a bold move but I have thrived. My curiosity, passion for people and unconventional career journey has enabled me to challenge the status quo and deliver stand out marketing.

When I’m not working with my clients, I’m either reading a book, running the Women in Tech North East community, supporting the next cohort of talent across the North East Universities or playing netball.

Something I really value is collaboration, which Kathryn is amazing at. She’s passionate and ambitious which clearly shows in everything she does.

Lauren McWilliams, For You Photography

Kathryn begins each project with a clear brief and a focus on getting results that will have a strategic impact. She's a very knowledgeable marketer and an excellent collaborator.

Dawn McGuigan, Freelancer

Kathryn brings knowledge, innovation, creativity, great communication and collaboration to everything that she does.

Amy Baird, Tyne & Wear Archives and Museums

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