Meet Kathryn
Senior marketing support for growing technology consultancies
I’m Kathryn, founder of KLW Marketing.
I work with leadership teams in growing technology consultancies who need marketing to support real business growth – not noise, jargon, or disconnected activity.
With over 16 years’ experience across technology, higher education, and brand consultancies, I help businesses build marketing functions that are clear, commercially grounded, and practical. I work at the point where strategy needs to turn into delivery – creating focus, momentum, and long-term capability.
I set up KLW to do marketing differently.
Less emphasis on frameworks and buzzwords. More focus on people, priorities, and what will genuinely move the business forward. My work is shaped by years spent inside organisations – understanding how decisions are made, where momentum gets lost, and what teams actually need to deliver results.
I bring clarity to complex situations and help leadership teams make confident, informed choices about where to focus, what to stop, and how marketing can best support the wider business.
How I work
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I work as an extension of your team, not as an external agency
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I balance strategic thinking with hands-on delivery
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I listen first, think second, and act with intention
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I keep things focused, purposeful, and aligned to business goals
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I collaborate with trusted partners when needed, so quality is never compromised.
My role is to bring structure and calm to periods of growth, change, or transition - and to help marketing work harder, with less unnecessary complexity.
TRUSTED BY GROWING ORGANISATIONS
I’ve worked with technology consultancies, universities, and purpose-led organisations to deliver marketing that supports growth, change, and long-term capability.
Outside of client work, I co-founded Women in Tech North East, mentor emerging talent, and make time for reading, thinking, and asking better questions.
Media & Speaking
I’m regularly invited to speak at events, contribute to panels and take part in podcast and media conversations around marketing, leadership, visibility and modern working life.
If you’re an event organiser, podcast host or journalist, you’ll find everything you need in my media and speaking pack.