
Meet Kathryn
Senior marketing support for growing technology consultancies
I’m Kathryn, founder of KLW Marketing.
I work with leadership teams in growing technology consultancies who need marketing to support real business growth – not noise, jargon, or disconnected activity.
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With over 16 years’ experience across technology, higher education, and brand consultancies, I help businesses build marketing functions that are clear, commercially grounded, and practical. I work at the point where strategy needs to turn into delivery – creating focus, momentum, and long-term capability.
I set up KLW to do marketing differently.
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Less emphasis on frameworks and buzzwords. More focus on people, priorities, and what will genuinely move the business forward. My work is shaped by years spent inside organisations – understanding how decisions are made, where momentum gets lost, and what teams actually need to deliver results.
I bring clarity to complex situations and help leadership teams make confident, informed choices about where to focus, what to stop, and how marketing can best support the wider business.

How I work
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I work as an extension of your team, not as an external agency​
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I balance strategic thinking with hands-on delivery​
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I listen first, think second, and act with intention​
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I keep things focused, purposeful, and aligned to business goals​
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I collaborate with trusted partners when needed, so quality is never compromised.
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My role is to bring structure and calm to periods of growth, change, or transition - and to help marketing work harder, with less unnecessary complexity.
TRUSTED BY GROWING ORGANISATIONS
I’ve worked with technology consultancies, universities, and purpose-led organisations to deliver marketing that supports growth, change, and long-term capability.
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Outside of client work, I co-founded Women in Tech North East, mentor emerging talent, and make time for reading, thinking, and asking better questions.​
Media & Speaking
I’m regularly invited to speak at events, contribute to panels and take part in podcast and media conversations around marketing, leadership, visibility and modern working life.
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If you’re an event organiser, podcast host or journalist, you’ll find everything you need in my media and speaking pack.




