Marketing for Business Leaders
At KLW Marketing we can build your marketing function. If you're not ready yet, then we can develop a marketing strategy that drives growth alongside delivering marketing activity.
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We do our best work in fast paced environments. We have multiple areas of expertise to deliver effective and impactful marketing.
​Already know what you want?
Strategy Development
You know you need a marketing strategy but don't know where to start? Or you have a marketing strategy but it's not giving you the results you want?
Work with KLW Marketing to identify you business priorities, understand your customers better and develop the right strategy to meet your business needs. This can include developing customer personas, conducting market research, prioritising campaigns and producing a marketing plan to start immediately. We can use our wealth of experience to work with in-house teams.
Campaign Creation & Managament
Do you have a new service offering to launch? Or a new industry you want to target?
KLW Marketing can build campaign plans to drive brand awareness or generate leads with your target audience. We can identify the best marketing channels to use and set realistic ROI targets. There is the option for us to manage the campaign, brief your in-house marketer(s) or work with other specialist consultants.
Content Marketing
Do you have a library of content that needs a refresh? Do you have content which isn't pulling in the leads? Do you know you need to start creating content but don't know where to start?
KLW Marketing can work with you to audit any existing content and create a strategy on how to optimise its value. If you need original content creating then we can work with your subject matter experts to develop content which speaks to the target audience and aligns with the brand tone of voice.
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Website Project Management
Do you have a website that's out of date? Do you need a website which drives brand awareness and lead generation?
KLW Marketing can work with you to develop the right messaging, a site structure which creates an optimal user experience and fill it with content that will delight your customers. While we don't build websites, we can take the stress away from you and project management the development with a web design partner.
Data Analysis
You've been gathering data in your CRM, through your website traffic, on social media engagement but you haven't had the time to analyse it?
KLW Marketing can work with you to identify the big questions you need answering. We can dive into your data to uncover valuable intel to drive customer engagement, increase lead generation or build brand awareness. We use the data to make recommendations on what marketing activity to prioritise to meet the business goals.
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Social Media Management
​You know social media is an important part of the marketing mix but you don't know if your current strategy is effective?
KLW Marketing can audit your existing social media strategy to measure the impact. We can then make recommendations, based on market research and customer insights into what kind of content you should be posting and on which channel. We can write a strategy to be used by your in-house team or we can manage it for you to increase capacity.
Team Coaching
Do you have in-house marketing talent with huge potential but they need some guidance?
KLW Marketing can offer one off or a series of coaching sessions to develop specific marketing skills. We can work with in-house marketers to increase their confidence analysing data, develop their understanding on the benefits of content optimisation, to how to develop a customer insights programme. We work with the individual to see where the most value will be to reach the goals of the business and develop the individual talent.
Event Management
Do you want to run events as part of your marketing strategy?
KLW Marketing can help you develop the event based on your target market and objectives. We ensure you have a strategy for pre, during and post event to get maximum ROI. From liaising with venue staff to ordering the merch we can help you plan all the logistics. To help generate interest with your target audience in advance we can write lead generating invites, create social campaigns or paid ads. And if you need help on the day, we can be there as a rep of your company.
Fractional Chief Marketing Officer (CMO)
Do you need an executive marketing professional for a fraction of the cost?
KLW Marketing can provide a Chief Marketing Officer (CMO) for strategic marketing leadership on a part-time or contract basis. You get high-level expertise without the cost of a full-time executive. This role can add value by bringing fresh perspectives, industry insights, and mentorship to in-house marketing teams, enhancing their efficiency and capabilities. Additionally, a fractional CMO is ideal for scaling businesses needing senior marketing guidance without the long-term commitment of a permanent hire.
Three reasons to work with KLW Marketing
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You can place your trust in us to build the right strategy and deliver the right marketing for your business, so you have more time to focus on other priority areas.
2
When it comes to marketing we can take ownership and deliver the day to day marketing activity or develop the marketing strategy.
3
We don't need our hand holding when it comes to marketing but we collaborate to ensure the marketing aligns with the business priorities.