Marra
Marketing Strategy & Delivery
Technology Sector
SME
January 2024 - March 2026
Strategy development, campaign management, content marketing, digital marekting, website development, event management, data analysis, social media management & coaching.
"Right from day one, she breathed a new lease of life and creativity into our messaging and tone of voice and has given everyone in the business a part to play in the Marra marketing initiatives. She has taken the time to really understand our business and Marra services which has allowed her to guide us on how we engage with our clients."
- Jo McGovern, Chief Operating Officer
Background
Marra, are specialists in Microsoft Power Platform, Copilot Studio and AI. They required an experienced marketing consultant to build their marketing function and work with the senior leadership team to drive brand visibility and pipeline growth.
The needed a thinker and a doer who could set a strategy whilst delivering marketing activity. They needed someone who had a commercial mindset and couple collaborate with the business development to add leads to the pipeline and deliver cross channel marketing campaigns.
What we did
Over our two year engagement, KLW Marketing provided the marketing expertise Marra needed. From refining the proposition to building a new website, creating a content strategy that reflected the brand whilst being optimised for AI search, to filling the pipeline full of leads.
Beyond digital marketing, we advised Marra on an events strategy, hosted in-person events with Power Platform leaders and coached their team in developing content for their website and LinkedIn. Eventually, we helped them recruit an in-house marketer to continue the good work.
Impact
To give you a flavour of what working with KLW Marketing can achieve, here are some of the Marra marketing metrics from 2025:
4 webinars delivered with Microsoft / a client generating over £120,000 in pipeline
Two in-person events with IT leaders generating over £150,000 in pipeline (to date!)
Over £125,000 added to the pipeline from inbound leads
4 case studies,14 videos, 14 insights pieces, 81 social posts, 3 external articles repurposed across multiple marketing channels to build brand visibility, increase credibility and establish trust.
KLW Marketing's strategic direction and proactive execution empowered Marra to redefine its brand, build credibility in a busy marketplace and achieve substantial business growth. If you're a Microsoft Partner and need support with your marketing, then find out more about the services we offer here.