First job was getting the lie of the land. Kathryn audited the existing marketing activity to see what was working, what wasn’t, and how it performed against brand visibility, lead generation, and the wider client experience.

With that picture in hand, we moved into the repositioning work. Kathryn ran a virtual workshop with the founders and key stakeholders, getting honest views on what was working, what wasn’t, and where they wanted to take things. From there came the proper strategic thinking:

• Defining the ideal customer profile across service areas.

• Deciding which services to lead with and double down on.

• Agreeing on what Simple Revolution wanted to be known for in the market.

Once we had clarity, Kathryn rewrote the messaging. Website, case stories, key narratives — the lot. Everything needed to reflect the more mature, premium business they’d become.

Alongside this, we brought in a third party to give Simple Revolution a brand new visual identity. Kathryn ran the creative workshop with the partner and the team to set the direction, then worked closely with them through the design process. Once the new identity was signed off, Kathryn took on the task of rolling it out across every internal asset — decks, proposals, templates — making sure the new guidelines were followed properly and consistently.

The big piece running alongside all of this was the website redevelopment. Kathryn worked hand-in-hand with the design partner, rewriting every page so the words matched the new look and feel. It launched in early 2026 and is now doing the job it was always meant to — acting as a proper front door for the business.

With the foundations in place, we moved into the ongoing marketing — the kind of work that keeps the business front of mind:

• Coaching the founders on their personal brands, getting them more visible online and in person.

• Activating email marketing on a centralised contacts database (they had brilliant contacts, but they’d never been properly switched on).

• Building a content marketing strategy with case stories, video, and value-led insights pieces at its heart.

• Building out a regular social media presence.

• Supporting in-person events and workshops — not sales pieces, but proper conversations that bring industry peers together to think differently about how they work.