Marketing for Marketers
We've been in your shoes. Marketing is a tough gig.
Sometimes you need an outsiders perspective to help you realign your priorities and identify what is and what isn't working.
At KLW Marketing we work alongside you and your team to share our experience and knowledge. We offer short term or longer term engagements to build and deliver a marketing strategy that drives growth.
Already know what you need?
Strategy Development
You know you need a marketing strategy but don't know where to start? Or you have a marketing strategy but it's not giving you the results you want?
This might be the first time you've written a marketing strategy and you need a helping hand. KLW Marketing can work with you to identify the business priorities, understand your customers better and develop the right strategy to meet the business needs. This can include developing customer personas, conducting market research and prioritising marketing activity.
Campaign Creation & Managament
Do you have a new service offering to launch? Or a new industry you want to target?
KLW Marketing can work alongside you to build a campaign plan to drive brand awareness or generate leads with your target audience. We can use our experience to identify the best marketing channels to use and set realistic ROI targets. There is then the option for us to manage the campaign if your in-house team don't have the capacity.
Content Marketing
Do you have a library of content that needs a refresh? Do you have content which isn't pulling in the leads? Do you know you need to start creating content but don't know where to start?
Marketers have dozens of tasks to get through. KLW Marketing can do some of the heavy lifting and audit any existing content and create a strategy on how to optimise its value. If you need original content creating then we can work with your subject matter experts to develop content which speaks to the target audience and aligns with the brand tone of voice.
Website Project Management
Do you have a website that's out of date? Do you need a website which drives brand awareness and lead generation?
Website optimisation projects are time consuming and can soon drop down the priority list. KLW Marketing can audit your website and ensure it aligns with the brand and is performing to meet the business needs. While we don't build websites, we can project management the development with a web design partner to increase your in-house capacity.
Data Analysis
You've been gathering data in your CRM, through your website traffic, on social media engagement but you haven't had the time to analyse it?
Data isn't for everyone. But we love numbers. KLW Marketing can work with you to identify the big questions you need answering. We can dive into your data to uncover valuable intel to drive customer engagement, increase lead generation or build brand awareness. We use the data to make recommendations on what marketing activity to prioritise to meet the business goals.
Social Media Management
You know social media is an important part of the marketing mix but you don't know if your current strategy is effective?
KLW Marketing can audit your existing social media strategy to measure the impact. We can then make recommendations, based on market research and customer insights into what kind of content you should be posting and on which channel. We can write a strategy to be used by your in-house team or we can manage it for you to increase capacity.
Team Coaching
Would you or your team benefit from some coaching to reach your full potential?
KLW Marketing can offer one off or a series of coaching sessions to develop specific marketing skills. We can work with in-house marketers on a huge variety of topics. From developing technical skills to nurturing those more human skills to be the next inspiring leader. We work with the individual to see where the most value will be to reach the goals of the business and develop the individual talent.
Event Management
Do you want to run events as part of your marketing strategy?
KLW Marketing can help you develop the event based on your target market and objectives. We ensure you have a strategy for pre, during and post event to get maximum ROI. From liaising with venue staff to ordering the merch, we can help you plan all the logistics. To help generate interest with your target audience in advance we can write lead generating invites, create social campaigns or paid ads. And if you need help on the day, we can be there as a rep of your company.
Interim Marketer
Do you have a gap in your marketing team that you need to fill temporarily?
Recruitment can be a rollercoaster. You want the right person for the role and sometimes that can take a while. KLW Marketing can step in and fill the vacant role until your perfect hire can start. We can roll up our sleeves to deliver the marketing strategy and help the team out as required. From writing award entries to managing digital marketing campaigns, we will make your job easier.
Three reasons to work with KLW Marketing
1
You can place your trust in us. We've been in your shoes and we know how much is asked of marketers. We can use our lived experience to enhance what you're already doing.
2
We have a lot of marketing knowledge. We love to share our lived experience to up skill other marketers. We are also very passionate about working on our human skills to nurture the leaders of the future.
3
We don't need our hand holding when it comes to marketing. If you just need something done then we can roll up our sleeves and do it to make your job easier.