Go-to-market strategy for Innovate UK funded businesses
You've secured the funding for your innovation. Now comes the harder task.
How do you actually take this to market?
Who are you targeting? How do you position what you've built? And where do you start when everything feels equally urgent?
These aren't funding questions. They're marketing questions. And for most Innovate UK funded businesses, they don't come with ready-made answers.
What we see when we work with Innovate UK businesses
We recently completed an impact evaluation for the Innovate UK North East Digital Technologies Launchpad programme, speaking with over 50 funded businesses across the region.
One pattern kept coming up. Confidence in the product but much less confidence in the commercial direction.
Businesses were asking the right questions — which market do we target first? How do we message this? What does our route to revenue actually look like? — but didn't have the headspace or senior marketing input to answer them properly.
That's not a funding problem. It's a go-to-market problem. And it's fixable.
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Go-to-market strategy, delivered in a week
Innovate UK funded businesses don't need a lengthy strategy project. They need clarity, quickly.
Strategy in a Day is exactly that.
A practical, focused sprint that gives you clear priorities, a 90-day action plan, and a longer-term commercial direction — all within one week.
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