The Journal

Thinking about launching your own business? Read these five tips on how KLW Marketing was launched to help you grow your business.

A great marketing plan will drive growth across new business, increase customer lifetime value and raise the employer brand.

When I joined the tech industry from the museum sector in March 2020, I knew no one. The pandemic had just sent the world into lockdown, so there were no in-person networking events or conferences that I would have attended to get to know people. I knew the stats when it came to the gender breakdown in tech and the challenges that presents, so I looked for a community in the north east that specifically supported women in tech. This community didn't exist, so when the opportu

Article 3 of the 'lessons learnt' series My career journey so far has been a wonderful and challenging learning experience. Here’s some lessons I learnt along the way that may resonate with your current situation and influence your existing or future marketing strategy. The opportunity to join a startup and use my experience in the technology sector to drive the growth of the company from a senior leadership position was too tempting an offer to miss. I joined a boutique, Ex

Article 2 of the 'lessons learnt' series My career journey so far has been a wonderful and challenging learning experience. In this content series, I am sharing some of the important lessons I learnt along the way that may resonate with your current situation and influence your existing or future marketing strategy. Previously I worked at a Global Digital Product Studio , which you can read more about here, but once I had established myself as a credible B2B tech marketer, I

Article 1 of the 'lessons learnt' series Working as a B2B marketer in the technology industry has been a wonderful and challenging learning experience so far. Here are some lessons I learnt along the way that may resonate with your current situation and influence your existing or future marketing strategy. At the beginning of my journey, following my career pivot (more about that here ), I joined a global digital product consultancy which helped brands build products for mobi

This piece was originally written by Kathryn Wharton with expert insights from Justin Turner , Director at Orange Umbrella in June 2023. Following the liquidation of the company Kathryn was working for, it was written in response to helping others understand the financial stability of a company. This was predominantly from the perspective of making a career move but the knowledge will also help business owners get insights into the stability of potential partners, customers