Welcome to our journal

As keen educators in all things marketing and business, and on a mission to create a more diverse tech industry, read our latest thoughts below.

Kathryn Wharton

Championing your brand: how to make customers your biggest advocates

Learn how to turn your customers into loyal advocates with these essential tips for business owners to increase customer experience.

Kathryn Wharton

5 tips to start building a business

Thinking about launching your own business? Read these five tips on how KLW Marketing was launched to help you grow your business.

Kathryn Wharton

5 reasons why you need to review your marketing plan to drive business growth.

A great marketing plan will drive growth across new business, increase customer lifetime value and raise the employer brand.

Kathryn Wharton

Co founding Woman in Tech North East

When I joined the tech industry from the museum sector in March 2020, I knew no one. The pandemic had just sent the world into lockdown...

Kathryn Wharton

Marketing at an Experience Design Agency

#3 of the lessons learnt series My career journey so far has been a wonderful and challenging learning experience. Here’s some lessons I...

Kathryn Wharton

Marketing at a Global Technology Consultancy

#2 of the lessons learnt series My career journey so far has been a wonderful and challenging learning experience. In this content series...

Kathryn Wharton

Marketing at a Global Digital Product Studio

#1 of the lessons learnt series Working as a B2B marketer in the technology industry has been a wonderful and challenging learning...

Kathryn Wharton

Demystifying the information on Companies House to help you manage risk.

This piece was originally written by Kathryn Wharton with expert insights from Justin Turner, Director at Orange Umbrella in June 2023....