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KLW Marketing Consultancy

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The Journal

Reflections, lessons, and ideas from the world of marketing, business, and beyond.

Here you’ll find:

Insights from client projects.
Thoughts on emerging trends (like AI).
Honest reflections on running a solo consultancy.

Short reads. Human perspective. Real takeaways.

Brand Voice and Storytelling: Finding the Magic in the Tiniest Tales

Join Kathryn Wharton to learn more about the importance of brand personality. She'll share five examples of ways you can get started today.

Marketing strategy

Kathryn Wharton

1 min read

Podcast microphone in the foreground with a studio in the background

Podcast microphone in the foreground with a studio in the background

How to Start a Podcast: A Strategy-First Approach

So, you want to start a podcast? Great! But before you hit record, let’s talk strategy.

Marketing strategy

Kathryn Wharton

3 min read

10 Marketing Actions That Will Make an Impact on Your Business.

10 Marketing Actions That Will Make an Impact on Your Business.

10 Marketing Actions That Will Make an Impact on Your Business.

As a busy business leader, founder, or CEO, it’s easy for marketing to get pushed down the priority list. But a strong, intentional...

Marketing strategy

Kathryn Wharton

5 min read

5 Reasons to Review Your Marketing Plan for Business Growth

5 Reasons to Review Your Marketing Plan for Business Growth

5 Reasons to Review Your Marketing Plan for Business Growth

A great marketing plan will drive growth across new business, increase customer lifetime value and raise the employer brand.

Marketing strategy

Kathryn Wharton

3 min read

Let's talk about your marketing

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